B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6.75%
6.75% -- twitter engagement rate for Brewdog (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Acast
Primary
Tier A
https://www.acast.com/en-us/success-stories/brewdog-achieves-76-in-purchase-consideration-following-… ↗
Source Article
Brewdog achieves 76% in purchase consideration partnering with Peter Crouch
Brewdog achieves 76% in purchase consideration partnering with Peter Crouch
The brief
Brewdog's goal was to increase brand awareness of Brewdog (and their products) amongst premium lager drinkers.
What we did
A simple idea had emerged from The Peter Crouch podcast, in which Peter suggested a combina…
Original Research
Acast
· Original study ↗
Methodology
Campaign results from partnership with The Peter Crouch Podcast
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Brewdog: 6.75% twitter engagement rate. Source: Acast (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brew-dog-twitter-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brew-dog-twitter-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.75%</strong> -- twitter engagement rate for Brewdog<br><small>Source: Acast (2023) · <a href="https://lighthousedata.io/data/brew-dog-twitter-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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