B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- twitter engagement rate for Autodesk's direct mail campaign (2016)
Autodesk's Shard direct mail campaign achieved a 12% engagement rate with 29 Twitter competition entries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
B2B Marketing
Primary
Tier A
https://www.b2bmarketing.net/case-study/awards-case-study-autodesks-direct-mail-campaign-generates-s… ↗
Source Article
Autodesk's direct mail campaign generates social media engagement and 193% ROI - B2B Marketing
The Shard DM was a highly effective campaign with a modest budget. With an ROI of 193%, it secured 34 new qualified opportunities across a highly-targeted list of 250 accounts, achieving Autodesk’s immediate objective of upgrading customers to its collaboration for Revit® software.
The Shard DM was …
Original Research
B2B Marketing
· Original study ↗
Methodology
Engagement from Twitter competition entries in Autodesk's campaign.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Autodesk's direct mail campaign: 12% twitter engagement rate. Source: B2B Marketing (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/autodesk-twitter-engagement
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<blockquote cite="https://lighthousedata.io/data/autodesk-twitter-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- twitter engagement rate for Autodesk's direct mail campaign<br><small>Source: B2B Marketing (2016) · <a href="https://lighthousedata.io/data/autodesk-twitter-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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