B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36.3%
36.3% -- average roi for BrandZ top 100 companies (2012)
The BrandZ top 100 yielded an average ROI of 36.3% over the past seven years.
- Represents ROI over the past seven years as compared to S&P 500 benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36.3%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
WPP
Primary
Tier A
http://www.mediapost.com/publications/article/175273/brandz-2012-top-global-brands-highlights.html ↗
Source Article
BrandZ 2012 Top Global Brands: Highlights
- by Karlene Lukovitz , May 22, 2012
Tech and telecoms brands again lead this year’s BrandZ rankings of the most valuable global brands.
The BrandZ rankings, commissioned by WPP and conducted by Millward Brown Optimor, show Apple leading the top 100 list (with $182.9 billion in global brand value) f…
Original Research
WPP
· Original study ↗
Methodology
Average ROI for BrandZ top 100 companies
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
BrandZ top 100 companies: 36.3% average roi. Source: WPP (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brandz-2012-top-global-brands-top-100-average-roi
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<blockquote cite="https://lighthousedata.io/data/brandz-2012-top-global-brands-top-100-average-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.3%</strong> -- average roi for BrandZ top 100 companies<br><small>Source: WPP (2012) · <a href="https://lighthousedata.io/data/brandz-2012-top-global-brands-top-100-average-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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