B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- ai chatbot adoption rate for brands surveyed (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Acxiom
Primary
Tier A
https://www.acxiom.co.uk/news/can-ai-help-brands-deliver-exceptional-customer-experiences-in-2024/ ↗
Source Article
3 ways AI will transform customer experience in 2024
This article was originally published by The Drum.
How will it be used to improve the customer experience (CX) in 2024?
The rapid rise of generative AI (genAI) ensured artificial intelligence was the hot topic of 2023. And that’s unlikely to change as we look forward into the new year. But what is t…
Original Research
Acxiom
· Original study ↗
Methodology
Acxiom’s research, Where Marketing and AI Collide
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
brands surveyed: 15% ai chatbot adoption rate. Source: Acxiom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-ai-chatbots
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<blockquote cite="https://lighthousedata.io/data/brands-using-ai-chatbots" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ai chatbot adoption rate for brands surveyed<br><small>Source: Acxiom (2026) · <a href="https://lighthousedata.io/data/brands-using-ai-chatbots" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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