B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- technology adoption for brands (2025)
About 81% of brands utilize affiliate marketing strategies.
- Stated as an approximate figure ('about 81%')
- Secondary citation from Funnel.io
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Funnel.io
Primary
Tier C
https://affiliatemarketingclues.com/understanding-affiliate-networks/ ↗
Source Article
Affiliate Networks: Boost Sales & Scale Partnerships
Table of Contents
- What is an Affiliate Network?
- The Growing Importance of Affiliate Networks
- Key Features of Affiliate Networks
- Examples of Affiliate Network Success
- Benefits of Joining an Affiliate Network
- Monetization Opportunities Through Affiliate Networks
- Challenges and Considerat…
Original Research
Funnel.io
· Original study ↗
Methodology
Cited from Funnel.io; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
brands: 81% technology adoption. Source: Funnel.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-using-affiliate-marketing-81pct
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<blockquote cite="https://lighthousedata.io/data/brands-using-affiliate-marketing-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- technology adoption for brands<br><small>Source: Funnel.io (2025) · <a href="https://lighthousedata.io/data/brands-using-affiliate-marketing-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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