B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- influencer marketing budget increase rate for brands (2023)
67% of brands are increasing their influencer marketing spend.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier B
https://www.womprotocol.io/news/understanding-wom-protocols-tokenomics ↗
Source Article
Understanding WOM Protocol’s Tokenomics — WOM Protocol
Understanding WOM Protocol’s Tokenomics
Any token can promise to be the next 100X, but hype alone is not enough to evaluate a project’s potential. Hype might be the crypto project engine-starter, but substance, utility and tokenomics are the fuel that will keep it on the road.
When we created the WO…
Original Research
CreatorIQ
· Original study ↗
Methodology
Survey finding cited from CreatorIQ report 'Can Creator-Led Marketing Really Drive ROI?'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 67% influencer marketing budget increase rate. Source: CreatorIQ (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-increasing-influencer-spend-67pct
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<blockquote cite="https://lighthousedata.io/data/brands-increasing-influencer-spend-67pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- influencer marketing budget increase rate for brands<br><small>Source: CreatorIQ (2023) · <a href="https://lighthousedata.io/data/brands-increasing-influencer-spend-67pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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