B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- influencer marketing budget increase rate for UK SMEs increasing social media spending (2023)
Among UK SMEs planning to increase their social media spending in 2023, 37% planned to increase their budget specifically to invest in influencer marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
252
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
GetApp
Primary
Tier A
https://corq.studio/insights/50-of-uk-smes-plan-to-increase-social-media-spending-in-2023-to-capital… ↗
Source Article
50% of UK SMEs to increase social media spend in 2023 to capitalise on 93 billion views on TikTok for #SmallBusiness - CORQ
Software discovery platform GetApp’s research into UK small-to-midsize enterprises’ (SMEs) social media plans for 2023 discovered there will be increased investment in influencer marketing in spite of the economic downturn.
An SME is any organisation that has fewer than 250 employees and a turnover …
Original Research
GetApp
· Original study ↗
Methodology
GetApp survey of UK SMEs
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK SMEs increasing social media spending: 37% influencer marketing budget increase rate. Source: GetApp (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/37-percent-uk-smes-increase-influencer-marketing-budget-2023
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<blockquote cite="https://lighthousedata.io/data/37-percent-uk-smes-increase-influencer-marketing-budget-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- influencer marketing budget increase rate for UK SMEs increasing social media spending<br><small>Source: GetApp (2023) · <a href="https://lighthousedata.io/data/37-percent-uk-smes-increase-influencer-marketing-budget-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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