B Evidence Grade B Graded under review Safe to Cite Dated

37%

37% -- click through rate improvement for branded short link domains (2022)

2022  · lc.cx

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Attribution: lc.cx View source
Lighthouse Research Team
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Source verified Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2022
Entity
branded short link domains
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
lc.cx Primary Tier B
https://lc.cx/en ↗
Confidence: 53/100 Vintage: 2022 Channel: Wayback
Source Article
URL Shortener - Shorten URLs | lc.cx
Better customer engagement Since 2009, our url shortener platform has been supporting customer marketing strategies and helping brands build close and loyal relationships. Create a free accountBy using our shortlink generator, you agree to the Terms of Use and Privacy Policy. They trust us Europe an…
Original Research
lc.cx · Original study ↗

Vendor claim from own studies; methodology not disclosed

Methodology documented
Period Value Change
2022 (current) 37%
2023 37% 0%
Industrymarketing
Plain Text
branded short link domains: 37% click through rate improvement. Source: lc.cx (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-domain-ctr-improvement-lccx
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<blockquote cite="https://lighthousedata.io/data/branded-domain-ctr-improvement-lccx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate improvement for branded short link domains<br><small>Source: lc.cx (2022) · <a href="https://lighthousedata.io/data/branded-domain-ctr-improvement-lccx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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