B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
37%
37% -- click through rate improvement for Branded short link domains (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
lc.cx
Primary
Tier B
https://lc.cx/en ↗
Source Article
Free URL shortener | create, manage and share your short links
Since 2009, our URL shortener platform has helped companies building efficient marketing campaigns.
Shortening a URL makes it easier to share content with your audiences. By using our free shortlinks generator, you agree to the Terms of Use and Privacy Policy.
They trust us
Europe and GDPR compliant…
Also cited by
2026-09-22
Original Research
lc.cx
· Original study ↗
Methodology
Vendor self-reported claim ('Our studies show'); no methodology, sample size, or study date disclosed; value represents an upper bound ('up to 37%') rather than an average
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 37% | |
| 2023 (current) | 37% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded short link domains: 37% click through rate improvement. Source: lc.cx (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-domain-ctr-improvement
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<blockquote cite="https://lighthousedata.io/data/branded-domain-ctr-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate improvement for Branded short link domains<br><small>Source: lc.cx (2023) · <a href="https://lighthousedata.io/data/branded-domain-ctr-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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