B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43,536
43,536 -- brand tweet volume for H&M (2012)
H&M generated 43,536 tweets during the 2012 Super Bowl, ranking second in BrandBowl's top 10 brand impacts on volume and positivity.
- Part of BrandBowl2012 analysis of 400,000 tweets based on chatter volume and sentiment during the Super Bowl telecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43,536
Unit
Count
Data Vintage
2012
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrandBowl2012
Primary
Tier B
http://www.stoppress.co.nz/blog/2012/02/wowing-the-superbowl-crowd/ ↗
Source Article
StopPress
Original Research
BrandBowl2012
· Original study ↗
Methodology
BrandBowl2012 sentiment analysis; sentiment +14%
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionAPAC
Channelsocial
Cite this stat
Plain Text
H&M: 43,536 brand tweet volume. Source: BrandBowl2012 (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brandbowl-hm-tweets
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brandbowl-hm-tweets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43,536</strong> -- brand tweet volume for H&M<br><small>Source: BrandBowl2012 (2012) · <a href="https://lighthousedata.io/data/brandbowl-hm-tweets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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