B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18,916
18,916 -- brand tweet volume for Budweiser (2012)
Budweiser generated 18,916 tweets during the 2012 Super Bowl telecast according to BrandBowl2012.
- Part of BrandBowl2012 analysis of 400,000 tweets based on chatter volume and sentiment
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18,916
Unit
Count
Data Vintage
2012
Entity
Geography
Australia/New Zealand
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrandBowl2012
Primary
Tier B
http://www.stoppress.co.nz/blog/2012/02/wowing-the-superbowl-crowd/ ↗
Source Article
StopPress
Original Research
BrandBowl2012
· Original study ↗
Methodology
BrandBowl2012 sentiment analysis; sentiment +12%
Methodology documented
Segmentation
IndustryMedia
RegionAustralia/New Zealand
Channelsocial
Cite this stat
Plain Text
Budweiser: 18,916 brand tweet volume. Source: BrandBowl2012 (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brandbowl-budweiser-tweets
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brandbowl-budweiser-tweets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,916</strong> -- brand tweet volume for Budweiser<br><small>Source: BrandBowl2012 (2012) · <a href="https://lighthousedata.io/data/brandbowl-budweiser-tweets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.