B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- customer loyalty rate for consumers (2023)
94% of customers stay loyal to a brand that demonstrates transparency according to a study from Label Insights.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Label Insights
Primary
Tier C
https://www.missiondrive.io/blogs/little-missions/creating-content-heres-why-empathy-wins-every-time ↗
Source Article
Creating content? Here’s why empathy wins, every time
Creating content? Here’s why empathetic, personalised content wins over what you think the search engines want.
According to Media Update, a recent study from Label Insights revealed that 94% of customers stay loyal to a brand that demonstrates transparency. And 75% of the same consumers are happy t…
Original Research
Label Insights
· Original study ↗
Methodology
Study by Label Insights, cited via Media Update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 94% customer loyalty rate. Source: Label Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-transparency-customer-loyalty-2023
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<blockquote cite="https://lighthousedata.io/data/brand-transparency-customer-loyalty-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- customer loyalty rate for consumers<br><small>Source: Label Insights (2023) · <a href="https://lighthousedata.io/data/brand-transparency-customer-loyalty-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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