B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
94%
94% -- consumer loyalty to transparent brands for consumers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Label Insight
Primary
Tier C
https://www.ikokas.com/how-corporate-branding-shapes-a-brand/ ↗
Source Article
4 ways how corporate branding design shapes a brand - Ikokas
Brands talk to their consumers. However, marketing communication is not the only way to brand. There are multiple ways to shape a brand’s identity. Additionally, a brand is numerous things and not just the products it sells. That’s why we at Ikokas believe in utilizing multiple touchpoints to establ…
Original Research
Label Insight
· Original study ↗
Methodology
Survey by Label Insight, cited secondhand
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 94% consumer loyalty to transparent brands. Source: Label Insight (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-transparency-loyalty-94pct
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<blockquote cite="https://lighthousedata.io/data/brand-transparency-loyalty-94pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- consumer loyalty to transparent brands for consumers<br><small>Source: Label Insight (2023) · <a href="https://lighthousedata.io/data/brand-transparency-loyalty-94pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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