B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

77%

77% -- purchase influence rate for consumers (2026)

Name: Purchase Influence Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · behavioraltargeting.biz

77% of consumers make purchases based on their perception of a brand.

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Attribution: behavioraltargeting.biz View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

behavioraltargeting.biz Primary Tier C

https://behavioraltargeting.biz/what-is-behavior-in-marketing-the-science-behind-buying-decisions/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

What Is Behavior In Marketing? The Science Behind Buying Decisions » BehavioralTargeting.biz

Original Research

behavioraltargeting.biz · Original study ↗

Methodology

Research cited without named original source

Methodology documented

Trend Over Time

Period	Value	Change
2015	80%
2026 (current)	77%	-3.8%

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 77% purchase influence rate. Source: behavioraltargeting.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-perception-purchases-77pct

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<blockquote cite="https://lighthousedata.io/data/brand-perception-purchases-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase influence rate for consumers<br><small>Source: behavioraltargeting.biz (2026) · <a href="https://lighthousedata.io/data/brand-perception-purchases-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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