B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- average deal size increase for New Brafton clients (2014)
New Brafton clients who downloaded eBooks had a 16% higher average deal size.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier B
https://www.brafton.com/blog/ebooks-our-best-kept-content-marketing-secret-until-now/ ↗
Source Article
eBooks: Our best kept content marketing secret (...until now)
Original Research
Brafton
· Original study ↗
Methodology
New clients who downloaded eBooks had a 16% higher average deal size.
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Brafton clients: 16% average deal size increase. Source: Brafton (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brafton_ebook_deal_size_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brafton_ebook_deal_size_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- average deal size increase for New Brafton clients<br><small>Source: Brafton (2014) · <a href="https://lighthousedata.io/data/brafton_ebook_deal_size_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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