B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- email click through rate for retail, professional services, and other marketing emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier B
http://www.brafton.com/blog/graphics/8-approaches-to-graphics-that-will-boost-your-brands-engagement… ↗
Source Article
8 approaches to graphics that will boost your brand's engagement
Original Research
Mailchimp
· Original study ↗
Methodology
Source: Mailchimp
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail, professional services, and other marketing emails: 2% email click through rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brafton-graphics-engagement-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brafton-graphics-engagement-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email click through rate for retail, professional services, and other marketing emails<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/brafton-graphics-engagement-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.