B
Evidence Grade B
Graded
under review
Safe to Cite
Current
32%
32% -- bounce rate increase for website load time (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
create8.co.uk
Primary
Tier C
https://www.create8.co.uk/how-can-brands-survive-the-cost-of-living-crisis/ ↗
Source Article
4 Marketing Strategies to Navigate the Cost of Living Crisis
How is the Cost of Living Crisis affecting the creative sector?
The UK is in the midst of a financial crisis following the pandemic, Brexit, the war in Ukraine and, most recently, political instability. With inflation rising to 10.1% in September, economic uncertainty is affecting individuals and bu…
Original Research
create8.co.uk
· Original study ↗
Methodology
Bounce rate increase at 3 seconds load time
Methodology documented
Segmentation
Industrymarketing
RegionUK
Cite this stat
Plain Text
website load time: 32% bounce rate increase. Source: create8.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-increase-website-load-time
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-increase-website-load-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for website load time<br><small>Source: create8.co.uk (2026) · <a href="https://lighthousedata.io/data/bounce-rate-increase-website-load-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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