B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- bounce rate increase for web page visitors (2024)
The chance of a user bouncing increases by 90% when page load time increases from 1 to 5 seconds according to Google research.
- Study date not specified in the article
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier C
https://www.wastenot.io/blog/increase-facebook-roas ↗
Source Article
4 tips for increasing Facebook ROAS in 2024 - WasteNot - Automate and Optimize Your Suppression Tactics
Joey Colvin
|
Apr 2024
Facebook Ads Manager is one of the best advertising channels for engaging target buyers and driving revenue, accounting for 18% of total digital advertising spend in 2023. With over 3 billion users worldwide, Facebook offers marketers a unique opportunity to deliver targeted p…
Also cited by
2026-09-24
Original Research
Google
· Original study ↗
Methodology
Google research on page load time and bounce probability (1s to 5s load time); study not dated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web page visitors: 90% bounce rate increase. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-increase-1-to-5-seconds
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<blockquote cite="https://lighthousedata.io/data/bounce-rate-increase-1-to-5-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- bounce rate increase for web page visitors<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/bounce-rate-increase-1-to-5-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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