B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- conversion rate increase for Booking.com (2023)
Booking.com reported an 18% increase in conversion after implementing social proof widgets.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CXL
Primary
Tier B
https://cxl.com/blog/creating-urgency/?__hstc=134735854.783eb372249addfccbb951092ae2f8ee.14634559836… ↗
Source Article
How to Effectively Create Urgency in Sales (11 Best Ways)
Creating a sense of urgency is one of the most powerful ways to turn potential customers into actual buyers. Urgency taps into deep psychological triggers that drive human behavior. When people perceive an opportunity as fleeting, they instinctively place a higher value on it.
This principle is why …
Original Research
CXL
· Original study ↗
Methodology
Implementing social proof widgets
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Booking.com: 18% conversion rate increase. Source: CXL (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bookingcom_reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bookingcom_reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- conversion rate increase for Booking.com<br><small>Source: CXL (2023) · <a href="https://lighthousedata.io/data/bookingcom_reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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