B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22,300,000
22,300,000 -- unique viewers for Booking.com 'Travel the Screen' campaign ('The Idea of You') (2025)
Booking.com's 'Travel the Screen' campaign ads running alongside 'The Idea of You' on Prime Video reached 22.3 million unique viewers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22,300,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://report.thedrum.com/united-we-stream-united-we-buy/ ↗
Source Article
Home - Amazon Ads - United we stream, united we buy
United we stream, united we buy
What really brings audiences together?
What does a Gen Z gamer have in common with a 50-year-old who takes yoga classes every day? More than you might think. From what they stream to what they buy, audiences today are up to three times more aligned when grouped by wha…
Original Research
Amazon Ads
· Original study ↗
Methodology
Campaign performance data reported by Amazon Ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Booking.com 'Travel the Screen' campaign ('The Idea of You'): 22,300,000 unique viewers. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booking-idea-of-you-22-3m-viewers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booking-idea-of-you-22-3m-viewers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22,300,000</strong> -- unique viewers for Booking.com 'Travel the Screen' campaign ('The Idea of You')<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/booking-idea-of-you-22-3m-viewers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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