B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,700,000,000
1,700,000,000 -- unique viewers for YouTube World Cup content (2025)
YouTube reached 1.7 billion unique viewers for World Cup content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,700,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://digiday.com/marketing/future-of-marketing-briefing-the-case-for-and-against-the-death-of-the… ↗
Source Article
Future of Marketing Briefing: The case for and against the death of the big brand ad
Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Future of Marketing Briefing: The case for and against the death of the big brand ad
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email ev…
Original Research
Digiday
· Original study ↗
Methodology
Digiday analysis of World Cup content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube World Cup content: 1,700,000,000 unique viewers. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-worldcup-1-7b-viewers
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<blockquote cite="https://lighthousedata.io/data/youtube-worldcup-1-7b-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,700,000,000</strong> -- unique viewers for YouTube World Cup content<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/youtube-worldcup-1-7b-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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