B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- commission rate for Booking.com (2026)
Booking.com charges a commission rate ranging from 10% to 25% (with an average around 15%).
- Reported as a range of 10% to 25% with an average around 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/travel-hospitality-marketing-benchmarks-2026/ ↗
Source Article
Travel & Hospitality Marketing Benchmarks 2026: CPC to ROAS | Foundry CRO
The short version:
- Travel earns the highest Google Ads CTR of any industry at 8.24%, but CPCs swing 200 to 400% between off-season and peak, making annual averages misleading.
- Hotel Google Ads CPC ranges from $1.34 to $2.12 with a 5.8% conversion rate and $73.70 cost per lead.
- Google Hotel Ads…
Original Research
Foundry CRO
· Original study ↗
Methodology
Average cited; range 10-25%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 10% | |
| 2026 (current) | 10% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Booking.com: 10% commission rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booking-com-commission-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booking-com-commission-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- commission rate for Booking.com<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/booking-com-commission-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.