B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- commission rate for Sina Weibo display advertising system (2012)
Sina Weibo takes a 30% commission rate on its display advertising system, which is twice what third-party marketing agency Weibo Yi charges.
- Attributed as a claim by the founder of 50fit.com
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
50fit.com founder (via TechNode)
Primary
Tier C
http://technode.com/2012/11/18/alibaba-invests-in-sinaweibo/ ↗
Source Article
[Updated]Alibaba Reportedly Buys 15%
Original Research
50fit.com founder (via TechNode)
· Original study ↗
Methodology
Claim by founder of 50fit.com comparing to third-party agency Weibo Yi (15%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sina Weibo display advertising system: 30% commission rate. Source: 50fit.com founder (via TechNode) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sina-weibo-commission-rate-2012
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<blockquote cite="https://lighthousedata.io/data/sina-weibo-commission-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- commission rate for Sina Weibo display advertising system<br><small>Source: 50fit.com founder (via TechNode) (2012) · <a href="https://lighthousedata.io/data/sina-weibo-commission-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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