B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86,000,000
86,000,000 -- media impressions for Avalon Airport Bonza launch campaign (2023)
Flourish PR's campaign for Avalon Airport celebrating the arrival of Bonza generated over 86 million impressions.
- Reported as 86M+ impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
86,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flourish PR
Primary
Tier B
https://www.flourishpr.com/bonza-a-big-thumbs-up-for-avalon-airport/ ↗
Source Article
Bonza: A big thumbs up for Avalon Airport - Flourish
86M+ Impressions | 353 Pieces of Coverage | 100% Positive Coverage
We worked alongside out client Avalon Airport to organise and celebrate the arrival of the first new domestic airline to land in Victoria in 16 years, while driving ticket sales over the following 6 – 8 weeks.
A launch event was held…
Original Research
Flourish PR
· Original study ↗
Methodology
PR agency case study reporting earned media impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Avalon Airport Bonza launch campaign: 86,000,000 media impressions. Source: Flourish PR (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bonza-launch-campaign-impressions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bonza-launch-campaign-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86,000,000</strong> -- media impressions for Avalon Airport Bonza launch campaign<br><small>Source: Flourish PR (2023) · <a href="https://lighthousedata.io/data/bonza-launch-campaign-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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