B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- watch time increase for social video content (2023)
Bold statements increase video watch time by up to 32%.
- increase is up to 32%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.overvisual.com/et/blog/how-to-grow-on-instagram-2025 ↗
Source Article
If you’re posting on Instagram but not seeing growth, you’re not alone.
Many creators spend hours making content only to get a handful of likes, low reach, and almost no new followers.
So why isn’t your Instagram growing — and what can you do about it in 2025?
In this post, we’ll break down the most…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social video content: 32% watch time increase. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bold-statements-watch-time-increase-32
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<blockquote cite="https://lighthousedata.io/data/bold-statements-watch-time-increase-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- watch time increase for social video content<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/bold-statements-watch-time-increase-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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