B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- watch time increase for Engineering students (flipped-classroom study) (2022)
Shorter lecture videos increased watch time by nearly 25% compared to longer lectures among engineering students in a flipped-classroom study.
- Study was conducted specifically on engineering students in a flipped-classroom format
- Text specifies 'nearly 25%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zhu et al.
Primary
Tier C
https://sherpo.io/blog/id/UCQIRSaQPUo1 ↗
Source Article
Video lessons length tips & tricks | Blog | Sherpo
If you want your online course on Sherpo to convert and keep students engaged to the last lesson, the length of each video is one of the most important design choices you’ll make. It’s not just about “short” versus “long”, it’s about finding the optimal balance to ensure the highest engagement for l…
Original Research
Zhu et al.
· Original study ↗
Methodology
2022 flipped-classroom study comparing shorter vs longer lecture videos. Cited secondhand by Sherpo blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Engineering students (flipped-classroom study): 25% watch time increase. Source: Zhu et al. (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-videos-watch-time-25-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-videos-watch-time-25-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- watch time increase for Engineering students (flipped-classroom study)<br><small>Source: Zhu et al. (2022) · <a href="https://lighthousedata.io/data/short-videos-watch-time-25-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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