B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- lead generation increase for B2B companies with blogs (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
peddleweb.com
Primary
Tier C
https://peddleweb.com/blogs/can-blog-traffic-convert-into-sales-make-it-possible-with-these-7-strate… ↗
Source Article
Can Blog Traffic Convert into Sales? Make it Possible with these 7 Strategies
Blogs have the potential to increase an e-commerce business’s brand awareness and enhance its website’s rank on search engines. Blogging generates 67 percent more leads, 97 percent more inbound links, 434 percent more indexed pages, and 55 percent more traffic.
If you are an e-commerce company and a…
Original Research
peddleweb.com
· Original study ↗
Methodology
Blog post citing widely-referenced industry benchmark; original study not named
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B companies with blogs: 67% lead generation increase. Source: peddleweb.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-more-leads-67-percent
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<blockquote cite="https://lighthousedata.io/data/blogging-more-leads-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead generation increase for B2B companies with blogs<br><small>Source: peddleweb.com (2025) · <a href="https://lighthousedata.io/data/blogging-more-leads-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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