B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- lead generation increase for businesses using AI for marketing (2025)
Businesses using AI for marketing see a 50% increase in lead generation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://dapta.ai/blog-posts/integrating-ai-small-business-marketing/ ↗
Source Article
Integrating AI in Small Business Marketing: A How-To Guide
Imagine this: You’re a small business owner, juggling countless tasks while striving to stay ahead in the competitive market. What if there was a way to streamline your marketing efforts and enhance your results without adding to your workload? Enter integrating AI in small business marketing.
In to…
Original Research
Salesforce
· Original study ↗
Methodology
Blog citing Salesforce; original methodology not stated
Methodology documented
Segmentation
IndustryAll
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses using AI for marketing: 50% lead generation increase. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-lead-generation-increase
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-lead-generation-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- lead generation increase for businesses using AI for marketing<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/ai-marketing-lead-generation-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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