B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- lead generation increase for companies with blogs (2016)
Companies with blogs generate up to 67% more leads per month compared to companies without blogs.
- up to 67%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media B2B
Primary
Tier C
https://mercermackay.com/thinking/blog/3-proven-reasons-blogs-are-important-for-business/ ↗
Source Article
3 Proven Reasons Blogs Are Important for Business
When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and need long-term commitment.
This …
Original Research
Social Media B2B
· Original study ↗
Methodology
Study by Social Media B2B, cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | 67% | |
| 2024 | 67% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with blogs: 67% lead generation increase. Source: Social Media B2B (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogging-67-more-leads-b2b
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<blockquote cite="https://lighthousedata.io/data/blogging-67-more-leads-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead generation increase for companies with blogs<br><small>Source: Social Media B2B (2016) · <a href="https://lighthousedata.io/data/blogging-67-more-leads-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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