B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- website visitor increase for business websites with a blog (2018)
Business websites that include a blog receive 55% more visitors than those that do not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
1,500
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://thecontentmarketingteam.co.uk/2018/08/28/how-to-get-started-writing-a-blog-for-your-business… ↗
Source Article
How to get started writing a blog for your business - The Content Marketing Team
Blogging is a great way to add regular, relevant content to your website, allowing you to build your search engine presence and establish a consistent brand voice among your readership.
Engaging content is the life blood of a successful blog, whether you choose to report on relevant news in your ind…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot comparison of ~750 businesses that blog vs ~750 that don't
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RegionEMEA
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
business websites with a blog: 55% website visitor increase. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blog-55-percent-more-visitors
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blog-55-percent-more-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website visitor increase for business websites with a blog<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/blog-55-percent-more-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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