B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- website visitor increase for companies that blog (2012)
Companies that blog get 55% more website visitors compared to companies that do not blog.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
http://themezzaninegroup.com/blog/author/tania-fioretti/ ↗
Source Article
Tania Fioretti - The Mezzanine Group
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research in a 2012 blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that blog: 55% website visitor increase. Source: HubSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-blogging-55-more-website-visitors
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<blockquote cite="https://lighthousedata.io/data/b2b-blogging-55-more-website-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- website visitor increase for companies that blog<br><small>Source: HubSpot (2012) · <a href="https://lighthousedata.io/data/b2b-blogging-55-more-website-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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