B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- purchase intent rate for RIM BlackBerry owners (2010)
23 percent of RIM BlackBerry owners plan to buy an Apple iPhone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yankee Group
Primary
Tier B
http://www.asymco.com/2010/07/26/preference-of-next-device-by-current-smartphone-owners/ ↗
Source Article
Preference of next device by current smartphone owners
Original Research
Yankee Group
· Original study ↗
Methodology
Yankee Group survey of smartphone owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RIM BlackBerry owners: 23% purchase intent rate. Source: Yankee Group (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blackberry-owners-plan-buy-iphone-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blackberry-owners-plan-buy-iphone-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- purchase intent rate for RIM BlackBerry owners<br><small>Source: Yankee Group (2010) · <a href="https://lighthousedata.io/data/blackberry-owners-plan-buy-iphone-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.