B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$9,120,000,000
$9,120,000,000 -- online sales for US Black Friday ecommerce (2022)
In 2022, $9.12 billion was spent online in the US on Black Friday alone.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$9,120,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://www.letsrefresh.io/blog/black-friday-ecommerce-trends ↗
Source Article
The Latest Black Friday eCommerce Trends and Statistics | Refresh
Black Friday: eCommerce Growth and Consumer Spending
Black Friday eCommerce trends have revolutionized the way we shop during the holiday season. Here's a quick snapshot of the primary trends:
- Early access sales starting as early as October.
- A rising emphasis on sustainability and anti-Black Fri…
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics data cited by Refresh
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday ecommerce: $9,120,000,000 online sales. Source: Adobe Analytics (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-us-online-sales-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-us-online-sales-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,120,000,000</strong> -- online sales for US Black Friday ecommerce<br><small>Source: Adobe Analytics (2022) · <a href="https://lighthousedata.io/data/black-friday-us-online-sales-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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