B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$9,000,000,000
$9,000,000,000 -- online sales for Black Friday (2022)
Adobe projected Black Friday 2022 US online sales to reach $9 billion.
- Forecast/projection based on Adobe Analytics data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$9,000,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://digitalmedianet.com/adobe-forecasts-209-7-billion-holiday-season-online-u-s-cyber-monday-to-… ↗
Source Article
Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion
Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion
- Discounts expected to hit record highs for categories such as electronics, toys and computers
- Groceries set to hit a record $13.3 billion in online spend, as consumers plan holiday meals
- Holiday season…
Original Research
Adobe
· Original study ↗
Methodology
Adobe Analytics forecast
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Black Friday: $9,000,000,000 online sales. Source: Adobe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2022-forecast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-2022-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,000,000,000</strong> -- online sales for Black Friday<br><small>Source: Adobe (2022) · <a href="https://lighthousedata.io/data/black-friday-2022-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.