B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- mobile shopper share for US Black Friday consumers (2012)
According to an IBM Benchmark survey, 58% of consumers visited online stores from smartphones on Black Friday in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier B
http://technode.com/2012/11/30/u-s-black-friday-versus-chinese-double-eleven-day/ ↗
Source Article
U.S. Black Friday Versus Chinese Double
Original Research
IBM
· Original study ↗
Methodology
IBM Benchmark survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday consumers: 58% mobile shopper share. Source: IBM (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-smartphone-shoppers-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-smartphone-shoppers-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- mobile shopper share for US Black Friday consumers<br><small>Source: IBM (2012) · <a href="https://lighthousedata.io/data/black-friday-smartphone-shoppers-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.