B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- mobile shopper share for 2015 Black Friday shoppers (2015)
57% of 2015 Black Friday shoppers made purchases or checked prices on mobile phones while in a store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.alogent.com/news/financial-institutions-and-new-accountholders-getting-first-date ↗
Source Article
Financial Institutions and new accountholders: Getting that first date
Original Research
Statista
· Original study ↗
Methodology
Statista 2015 data cited by Alogent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
2015 Black Friday shoppers: 57% mobile shopper share. Source: Statista (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-mobile-shoppers-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-mobile-shoppers-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- mobile shopper share for 2015 Black Friday shoppers<br><small>Source: Statista (2015) · <a href="https://lighthousedata.io/data/black-friday-mobile-shoppers-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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