B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- email revenue share for Black Friday retail revenue (2020)
25% of Black Friday revenue is generated via email campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier C
https://olivetreemarketing.com.au/business-marketing-in-self-isolation/ ↗
Source Article
You might be in self-isolation, but make sure your business is not!
If you’re like me, chances are that you have been putting off certain projects because there have always been more pressing things to do in the business. But self-isolation is the perfect time to work on your business and start thinking about what your customers will need and want.
Over the years I’…
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Cited in blog article from Direct Marketing Association
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday retail revenue: 25% email revenue share. Source: Direct Marketing Association (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-email-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email revenue share for Black Friday retail revenue<br><small>Source: Direct Marketing Association (2020) · <a href="https://lighthousedata.io/data/black-friday-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.