C
Evidence Grade C
Use with Hedging
Dated
4.29%
4.29% -- conversion rate for email marketing for Black Friday/Cyber Monday (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.29%
Unit
Percentage
Data Vintage
2017
Entity
Geography
US
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (2)
Shopify
Primary
Tier B
https://www.shopify.com/blog/black-friday-email-marketing-benchmarks ↗
Source Article
5 Black Friday Email Campaigns You Can Steal (Templates Included) - BDOW! (formerly Sumo)
In 2017, U.S. Black Friday sales achieved a record $7.9 billion in sales — 18% higher than the previous year.[*]
If the trend continues, this year’s Black Friday will be the biggest yet, which could mean the biggest sales day of your store’s history.
And given that email marketing had the highest co…
Also cited by
2026-08-12
Original Research
Shopify
· Original study ↗
Methodology
Shopify store owners
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing for Black Friday/Cyber Monday: 4.29% conversion rate. Source: Shopify (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-email-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/black-friday-email-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.29%</strong> -- conversion rate for email marketing for Black Friday/Cyber Monday<br><small>Source: Shopify (2017) · <a href="https://lighthousedata.io/data/black-friday-email-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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