B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6%
6% -- transaction volume growth rate for Absa merchant card transactions (Black Friday) (2024-11)
Transaction volume growth during Black Friday 2024 was +6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2024-11
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Absa Corporate and Investment Banking
Primary
Tier A
https://cib.absa.africa/home/insights-and-events/absas-merchant-spend-analytics-november-2024/ ↗
Source Article
Absa’s Merchant Spend Analytics: November 2024
Consume This, CGS Monthly: Volume 11
While Black Friday 2024 marked a modest improvement over the previous year’s dismal performance, it fell short of the double-digit growth achieved in 2022. The post-payday boost contributed to a rise in overall card spending from 3% to 6% during Black Friday 2024…
Original Research
Absa Corporate and Investment Banking
· Original study ↗
Methodology
Absa merchant spend analytics (card transaction data)
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
Absa merchant card transactions (Black Friday): 6% transaction volume growth rate. Source: Absa Corporate and Investment Banking (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2024-transaction-volume-growth
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<blockquote cite="https://lighthousedata.io/data/black-friday-2024-transaction-volume-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- transaction volume growth rate for Absa merchant card transactions (Black Friday)<br><small>Source: Absa Corporate and Investment Banking (2024-11) · <a href="https://lighthousedata.io/data/black-friday-2024-transaction-volume-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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