B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9%
9% -- search engine market share for Bing (2024)
A 2024 Statista report estimated Bing's global search market share at around 9%.
- Estimated figure ('around 9%')
- Secondary citation of a 2024 Statista report
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Statista
Primary
Tier C
https://ppcgrowthstudio.com/microsoft-ads-reach-a-richer-audience-in-2026/ ↗
Source Article
Microsoft Ads: Richer Audience, Lower CPC in 2026?
Are you ready to unlock the potential of Microsoft Advertising to boost your marketing efforts in 2026? Many businesses focus solely on Google, but are they missing out on a valuable audience and cost-effective opportunities on the Microsoft network? I believe so.
Key Takeaways
- You can import your…
Also cited by
2026-09-30
Original Research
Statista
· Original study ↗
Methodology
Statista estimate of Bing's global search market share, cited by PPC Growth Studio
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 8.2% | |
| 2009-06 | 11.3% | +37.8% |
| 2009-06 | 12.1% | +7.1% |
| 2009-06 | 8.4% | -30.6% |
| 2009-11 | 10.3% | +22.6% |
| 2010 | 13.6% | +32.0% |
| 2010-01 | 1.62% | -88.1% |
| 2011-05 | 14.1% | +770.4% |
| 2011-12 | 3.76% | -73.3% |
| 2012 | 7% | +86.2% |
| 2012 | 16% | +128.6% |
| 2012-01 | 3.64% | -77.2% |
| 2012-04 | 3.92% | +7.7% |
| 2012-07 | 4.76% | +21.4% |
| 2012-09 | 4.2% | -11.8% |
| 2012-11 | 4.73% | +12.6% |
| 2013-01 | 17% | +259.4% |
| 2013-01 | 16.5% | -2.9% |
| 2014 | 18.7% | +13.3% |
| 2018-06 | 6.54% | -65.0% |
| 2020 | 2.55% | -61.0% |
| 2022 | 7.61% | +198.4% |
| 2022-01 | 6.5% | -14.6% |
| 2022-06 | 3.2% | -50.8% |
| 2022-07 | 4.98% | +55.6% |
| 2023 | 6.45% | +29.5% |
| 2023 | 4.5% | -30.2% |
| 2023-07 | 9.19% | +104.2% |
| 2023-11 | 2.93% | -68.1% |
| 2024 (current) | 9% | +207.2% |
| 2024 (current) | 8% | -11.1% |
| 2024 (current) | 2.6% | -67.5% |
| 2025 | 36.97% | +1321.9% |
| 2025 | 9% | -75.7% |
| 2025 | 10% | +11.1% |
| 2025 | 5% | -50.0% |
| 2025-04 | 7.4% | +48.0% |
| 2026 | 9% | +21.6% |
| 2026 | 21.6% | +140.0% |
| 2026 | 9.41% | -56.4% |
| 2026 | 3.18% | -66.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing: 9% search engine market share. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-global-search-market-share-2024
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<blockquote cite="https://lighthousedata.io/data/bing-global-search-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- search engine market share for Bing<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/bing-global-search-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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