B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- cost per click difference for Bing Ads vs Google AdWords (2023)
Search Engine Land reports that Bing Ads offer a 33% cheaper cost per click (CPC) compared to Google AdWords.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.netbiscuits.com/bing-seo-strategy ↗
Source Article
Why Bing Is Still Important To Your SEO Strategy Today
While Google may dominate the search engine market, it’s crucial not to overlook why Bing is still important to your SEO strategy. As a savvy digital marketer or business owner, comprehending the advantages of diversifying your marketing activities can be beneficial in terms of increased visibility …
Original Research
Search Engine Land
· Original study ↗
Methodology
Attributed to Search Engine Land; blog is a secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing Ads vs Google AdWords: 33% cost per click difference. Source: Search Engine Land (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-ads-cpc-cheaper-than-google-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-ads-cpc-cheaper-than-google-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- cost per click difference for Bing Ads vs Google AdWords<br><small>Source: Search Engine Land (2023) · <a href="https://lighthousedata.io/data/bing-ads-cpc-cheaper-than-google-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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