B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

27%

27% -- cost per click difference for E-Commerce ads (2025)

2025  · famefact.com

Average cost per click on Reddit is 27% lower than comparable Facebook campaigns based on an analysis of 150 e-commerce campaigns.

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Attribution: famefact.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
E-Commerce ads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
famefact.com Primary Tier C
https://famefact.com/2025/05/20/reddit-strategie-fuer-e-commerce/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
Reddit-Strategie für E-Commerce | famefact
Wachstum im E-Commerce ist hart umkämpft. Während deine Konkurrenz Tausende in Google Ads und Facebook investiert, übersehen die meisten eine goldene Gelegenheit: Reddit. Die Plattform mit über 57 Millionen täglich aktiven Nutzern bietet für E-Commerce-Unternehmen ein unglaubliches Potenzial – vorau…
Original Research
famefact.com · Original study ↗

Analysis of 150 e-commerce campaigns

Methodology documented
IndustryRetail RoleAll marketers Channelpaid_ads
Plain Text
E-Commerce ads: 27% cost per click difference. Source: famefact.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit_cpc_comparison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reddit_cpc_comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- cost per click difference for E-Commerce ads<br><small>Source: famefact.com (2025) · <a href="https://lighthousedata.io/data/reddit_cpc_comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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