B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cpm for bulletin billboards (large-format out-of-home) (2025)
CPMs for bulletin billboards range between $3 and $10.
- Claim references an article titled 'The Best Deal in Advertising' without providing specific measurement methodology or sample details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whistler Billboards
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/08/billboards-in-era-of-ad-free-streaming.html ↗
Source Article
Billboards in the Era of Ad-Free Streaming
Billboards in the Era of Ad-Free Streaming
Streaming has transformed how people consume content.
One of the biggest shifts is the move toward ad-free experiences. Viewers are paying extra to skip commercials entirely, and more households are dropping traditional TV and radio in favor of subscription…
Original Research
Whistler Billboards
· Original study ↗
Methodology
Source reports a CPM range of $3–$10 for bulletin billboards; midpoint extracted. Claim is attributed to a referenced article titled 'The Best Deal in Advertising' with no methodology, sample, or measurement period stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bulletin billboards (large-format out-of-home): $3 cpm. Source: Whistler Billboards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billboard-bulletin-cpm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/billboard-bulletin-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cpm for bulletin billboards (large-format out-of-home)<br><small>Source: Whistler Billboards (2025) · <a href="https://lighthousedata.io/data/billboard-bulletin-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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