B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.9%
1.9% -- email click through rate for United Colors of Benetton gamification email campaign (2021)
Emails sent to loyalty program members featuring an offer to play Giuseppe's Lamb achieved a 1.9% click rate during an A/B test.
- Result was noted as not yet statistically reliable by the authors at the time of publication
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier B
https://maestra.io/blog/cases/benetton-ltv/ ↗
Source Article
United Colors of Benetton Personalized Product Cards and Increased Order Conversions by 10%
United Colors of Benetton Personalized Product Cards and Increased Order Conversions by 10.3% Year-on-Year with Experimental Loyalty Program Tools
United Colors of Benetton Personalized Product Cards and Increased Order Conversions by 10.3% Year-on-Year with Experimental Loyalty Program Tools
Challe…
Original Research
Maestra
· Original study ↗
Methodology
A/B test using Next Best Action algorithm: emails with game offer achieved 1.9% CTR vs 1.5% for best-selling products email; authors note result not yet statistically reliable.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United Colors of Benetton gamification email campaign: 1.9% email click through rate. Source: Maestra (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benetton-game-email-ctr-1-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/benetton-game-email-ctr-1-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- email click through rate for United Colors of Benetton gamification email campaign<br><small>Source: Maestra (2021) · <a href="https://lighthousedata.io/data/benetton-game-email-ctr-1-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.