B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- revenue growth rate for Benefit Cosmetics UK email campaign (May 2022)
Benefit Cosmetics UK launch emails generated 40% more revenue compared to similar emails with no segmentation sent in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
May 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
glossy.co
Primary
Tier A
https://www.glossy.co/beauty/how-benefit-cosmetics-uk-generated-40-more-revenue-in-its-blush-email-c… ↗
Source Article
How Benefit Cosmetics UK generated 40% more revenue with blush email campaign
Blush is big business in the makeup world, so the team behind heritage brand Benefit knew they needed a go-big-or-go-home strategy when globally relaunching the company’s blush category in May 2022.
In the case of the U.K. division, it launched a campaign, dubbed “A Wonderful World.” The was success…
Original Research
glossy.co
· Original study ↗
Methodology
Compared to similar emails with no segmentation sent in 2021
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Benefit Cosmetics UK email campaign: 40% revenue growth rate. Source: glossy.co (May 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benefit-cosmetics-uk-email-revenue-increase
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<blockquote cite="https://lighthousedata.io/data/benefit-cosmetics-uk-email-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue growth rate for Benefit Cosmetics UK email campaign<br><small>Source: glossy.co (May 2022) · <a href="https://lighthousedata.io/data/benefit-cosmetics-uk-email-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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