B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- email revenue share for Behavior-triggered emails (2014)
Emails triggered by behavior were responsible for 30% of revenue in 2014.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA
Primary
Tier B
http://benchmark.metricmarketing.ca/resource-chapter/metrics-guide-everything-need-know-email-market… ↗
Source Article
Everything You Need to Know About Email Marketing for eCommerce - Chapter 3 - Bench/Mark: A Metric Marketing Resource
CHAPTER 3
Crafting emails that Convert
What kind of emails should I send to my customers/segments?
When a person signs up to receive emails, they want something in return. There has to be something in it for them, so figure out what your customer wants to hear from you.
Promotions
Everyone loves to …
Original Research
DMA
· Original study ↗
Methodology
Cited from DMA
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Behavior-triggered emails: 30% email revenue share. Source: DMA (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/behavior-triggered-emails-30-percent-revenue
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<blockquote cite="https://lighthousedata.io/data/behavior-triggered-emails-30-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email revenue share for Behavior-triggered emails<br><small>Source: DMA (2014) · <a href="https://lighthousedata.io/data/behavior-triggered-emails-30-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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