B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- cost per result reduction for Bebelac (Danone) new user acquisition campaigns (2025)
Bebelac's TV-triggered campaign targeting new user acquisition achieved a 58% lower cost per result compared to always-on campaigns with the same setup.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Medialyzer
Primary
Tier B
https://www.medialyzer.com/blog/case-study-danone-tv-tracking ↗
Source Article
Case Study: Danone TV Tracking
Believing that cognitive development is the right of every infant in Turkey, Bebelac comes together with NGOs to support as many infants as possible. Within the scope of the Sibling Share project, Danone sets out to meet the follow-on milk needs of 10,000 infants in cooperation with the “Needs Map”,…
Original Research
Medialyzer
· Original study ↗
Methodology
Vendor case study: TV-triggered Facebook/Instagram campaigns (via Medialyzer TV tracking) compared against always-on campaigns with same setup; new user acquisition campaign result
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Bebelac (Danone) new user acquisition campaigns: 58% cost per result reduction. Source: Medialyzer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bebelac-tv-triggered-campaign-cost-per-result-58
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<blockquote cite="https://lighthousedata.io/data/bebelac-tv-triggered-campaign-cost-per-result-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- cost per result reduction for Bebelac (Danone) new user acquisition campaigns<br><small>Source: Medialyzer (2025) · <a href="https://lighthousedata.io/data/bebelac-tv-triggered-campaign-cost-per-result-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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