B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- cost per result reduction for Danone (Facebook and Instagram ad activation) (2024)
Danone achieved a 58% lower Cost Per Result through Facebook and Instagram ad activation triggered as soon as competitor TV advertisements were released.
- Case study results from a single campaign/brand strategy
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Medialyzer
Primary
Tier C
https://www.medialyzer.com/blog/how-does-tv-tracking-work ↗
Source Article
How does TV Tracking work?
TV Tracking allows advertisers to have omnichannel marketing communication and an integrated marketing strategy. As all marketers know, there is no real-time data flow on the TV. At best, a report by the media agency is presented to the advertiser by the advertiser's media buying agency a day later.…
Original Research
Medialyzer
· Original study ↗
Methodology
Single-brand case study by Medialyzer; not aggregate industry data
Methodology documented
Segmentation
IndustryConsumer Goods
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
Danone (Facebook and Instagram ad activation): 58% cost per result reduction. Source: Medialyzer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/danone-facebook-instagram-cost-per-result
HTML Embed
<blockquote cite="https://lighthousedata.io/data/danone-facebook-instagram-cost-per-result" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- cost per result reduction for Danone (Facebook and Instagram ad activation)<br><small>Source: Medialyzer (2024) · <a href="https://lighthousedata.io/data/danone-facebook-instagram-cost-per-result" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.