B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.1%
9.1% -- engagement rate for TikTok beauty content in the United States (2023)
On TikTok, the engagement rate for beauty content/influencers in the United States is 9.1%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.1%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upfluence
Primary
Tier C
https://www.clarkinfluence.com/post/when-influencer-marketing-gets-a-makeover ↗
Source Article
CLARK INFLUENCE | Post
When influencer marketing gets a makeover 💄
Dernière mise à jour : 30 nov. 2025
Remember, in the 2010s. It was the time of bloggers and the beginning of that of YouTubers. The first to speak on the video platform mainly talked about make-up and were able to imagine a unique format at the time on soc…
Original Research
Upfluence
· Original study ↗
Methodology
Upfluence study of more than 1,200 beauty influencers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok beauty content in the United States: 9.1% engagement rate. Source: Upfluence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-tiktok-engagement-us
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<blockquote cite="https://lighthousedata.io/data/beauty-tiktok-engagement-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.1%</strong> -- engagement rate for TikTok beauty content in the United States<br><small>Source: Upfluence (2023) · <a href="https://lighthousedata.io/data/beauty-tiktok-engagement-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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