B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.2%
6.2% -- engagement rate for TikTok beauty content in the United Kingdom (2023)
On TikTok, the engagement rate for beauty content/influencers in the United Kingdom is 6.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.2%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upfluence
Primary
Tier C
https://www.clarkinfluence.com/post/when-influencer-marketing-gets-a-makeover ↗
Source Article
CLARK INFLUENCE | Post
When influencer marketing gets a makeover 💄
Dernière mise à jour : 30 nov. 2025
Remember, in the 2010s. It was the time of bloggers and the beginning of that of YouTubers. The first to speak on the video platform mainly talked about make-up and were able to imagine a unique format at the time on soc…
Original Research
Upfluence
· Original study ↗
Methodology
Upfluence study of more than 1,200 beauty influencers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok beauty content in the United Kingdom: 6.2% engagement rate. Source: Upfluence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-tiktok-engagement-uk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beauty-tiktok-engagement-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.2%</strong> -- engagement rate for TikTok beauty content in the United Kingdom<br><small>Source: Upfluence (2023) · <a href="https://lighthousedata.io/data/beauty-tiktok-engagement-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.